Alex Orso unveils his latest Spring/Summer 2019 collection of beautifully crafted jewelry and it is showcased in a campaign shot to accentuate the jewelry's structures. The pieces are designed to explore the work of light bouncing off its surfaces, highlighting the label's talents of Perspex shapes and strong lighting to both hold and frame the pieces.
The collection features a series of cuffs, rings, and pendants, displayed in a matte brushed satin to elevate the designs to a place of luxury. The centric theme of the seasonal jewelry is aimed at the summer sun and how the strong light reflects off the designs. Some of the most notable pieces include the Komodo Claw, the Shark Took, and the Bottle Top pendant.
Reflective Light-Accented Jewelry
Alex Orso's SS19 Collection Emphasizes Structural Surfaces
Trend Themes
1. Reflective Light-accented Jewelry - Opportunity for jewelry designers to incorporate reflective surfaces and strong lighting in their designs.
2. Structural Surfaces - Potential for exploring unique shapes and structures in jewelry design.
3. Matte Brushed Satin - Emerging trend for using luxurious materials, such as matte brushed satin, in jewelry design.
Industry Implications
1. Jewelry Design - Disruptive innovation opportunity to create avant-garde jewelry pieces that play with light and surfaces.
2. Fashion Photography - Opportunity to experiment with lighting techniques to accentuate jewelry designs in fashion campaigns.
3. Luxury Goods - Market potential for high-end jewelry brands to showcase their talent in creating unique and luxurious pieces.