Sophia Amoruso of online fashion retailer Nasty Gal taps Alessandra Garcia Lorido to showcase its latest special collection for the season. The newest launch marks the retailer's first-ever extensive sizing collection, with pieces made available in a size run from of 0-18. This expansion allows the retailer to join higher ranks of fashion names in the industry.
Alessandra Garcia Lorido is a model and influencer, and she showcases the pieces on the streets of downtown Los Angeles -- adorned in beautiful pieces made from cotton, denim, and vegan leather. The full extensive sizing options are available to shop online at Nasty Gal now under the tab that reads 'more sizes.'
Extended Sizing Fashion Collections
Alessandra Garcia Lorido Showcases Nasty Gal's Latest Capsule
Trend Themes
1. Extended Sizing Fashion Collections - Opportunity for retailers to cater to a wider range of customers and embrace inclusivity in the fashion industry.
2. Influencer Marketing in Fashion - The use of influencers like Alessandra Garcia Lorido to showcase fashion collections can increase brand visibility and reach a wider audience.
3. Online Retail and E-commerce - The availability of the extensive sizing collection online at Nasty Gal demonstrates the growing trend of online shopping and convenience for customers.
Industry Implications
1. Fashion Retail - The introduction of extended sizing collections allows fashion retailers to expand their target market and increase sales.
2. Influencer Marketing - Fashion brands can benefit from collaborating with influencers to create buzz and increase customer engagement.
3. E-commerce - The online availability of the extended sizing collection highlights the importance of e-commerce platforms in the fashion industry.