Alena Biohm looks as though she has genuinely traveled back in time to the 70s. The looks featured in throughout the June 2015 lookbook for Free People appear as authentic as ever, with bell bottoms, long tresses and vintage settings. Of course, it's the fashion that really keeps up this impression. Free People has decided to not just allude to the beginning of the boho fad, but truly embrace it.
Shot on location both outdoors and indoors, Alena Biohm will inspire women to dig back in their closets for those pieces they stowed away from this very moment. Those who don't have much (or anything) from this generation will follow Alena Biohm and raid Free People racks.
Authentic 70s Lookbooks
Alena Biohm is a Retro Vixen in the Latest Free People Catalog
Trend Themes
1. Authentic 70s Fashion - Opportunity for brands to tap into the nostalgia for 70s fashion and create authentic vintage-inspired collections.
2. Bohemian Style Revival - The resurgence of bohemian fashion presents a chance for retailers to capitalize on the demand for flowy silhouettes and retro prints.
3. Nostalgic Lookbooks - Brands can create lookbooks that transport consumers back in time, evoking nostalgia and emotional connections to a specific era.
Industry Implications
1. Fashion Retail - Fashion retailers can cater to the growing demand for vintage-inspired clothing by offering curated collections and creative marketing campaigns.
2. Photography and Styling - Photographers and stylists can specialize in creating authentic and visually captivating lookbooks that transport viewers to a different decade.
3. Vintage Clothing Market - The growing popularity of vintage fashion opens opportunities for entrepreneurs to establish online marketplaces or physical stores that specialize in curated vintage collections.