Argentinian photographer Alejandro Bauducco shot Alina from Civiles Management in this infectious editorial for C-Heads.
Fitness culture is, undoubtedly, on the rise; however, it's often represented as the antithesis of femininity. This editorial explores how strength, vitality and femininity can all harmoniously co-exist. Stylist Flor Cordara over-exaggerated Alina's femininity by dressing her in little girls' clothing, whether it be a pastel jumper and frilly socks, or floral overalls and a pink visor.
Along with her youthful attire, Alina has an energy to match. She makes the domestic sphere a place of fitness and activity, whether she's striding along on an exercise machine, hanging from the rafters or contorting her lithe body into a pretzel-like shapes on the sofa.
Feminine Fitness Editorials
Alejandro Bauducco Photographs Alina for C-Heads
Trend Themes
1. Feminine Fitness - Opportunity for fitness brands to redefine traditional notions of femininity and cater to a growing market of women seeking strength and vitality.
2. Youthful Attire - Potential for fashion brands to tap into the trend of dressing women in playful, little girls' clothing to emphasize femininity and empower self-expression.
3. Active Domestic Sphere - Opportunity for home fitness equipment and service providers to target a niche market of individuals seeking to incorporate fitness and activity into their daily lives at home.
Industry Implications
1. Fitness Brands - Fitness brands that promote a more inclusive and diverse representation of femininity.
2. Fashion Brands - Fashion brands that offer playful, youthful clothing options for women to express their individuality and challenge traditional gender norms.
3. Home Fitness Equipment - Companies that provide innovative home workout equipment and services to make exercising at home more convenient and accessible.