Canada’s own Jessica Stam looks as darling as ever in her latest shoot for the Aldo Spring/Summer 2010 Campaign. The Canadian shoe and accessory company tapped famed photographer Terry Richardson to shoot Stam and male model Boyd Holbrook in this entertaining spread.
Stam plays it up with some heavy props including a lip-shaped couch, a fierce plastic tiger and a giant red heart, while working some bright colored pumps. The campaign also shows off Aldo’s collection of trendy clutches, decorative hairpieces and jewelry.
Ruby Red Lips
Jessica Stam is Lovable in Aldo Spring/Summer 2010 Campaign
Trend Themes
1. Bright Colored Pumps - Opportunity for disruptive innovation in the footwear industry by introducing bold and unconventional color options for pumps.
2. Trendy Clutches - Disruptive innovation opportunity in the handbag industry by incorporating unique shapes, materials, and designs into clutch bags.
3. Decorative Hairpieces - Innovation opportunity in the fashion accessories industry by creating innovative and eye-catching hairpieces with unique materials and embellishments.
Industry Implications
1. Footwear - The footwear industry has the potential to disrupt the market by offering vibrant and unconventional color options for pumps.
2. Handbag - The handbag industry can seize the opportunity to disrupt the market by introducing handcrafted, unique, and unconventional designs for clutches.
3. Fashion Accessories - The fashion accessories industry can innovate by creating decorative hairpieces that are attractive, trendy, and incorporate unconventional materials and designs.