This year’s Akomplice holiday lookbook is courtesy of a photographer named trashhand and features beanies, sweaters, baseball caps and t-shirts on artists and fans participating in the AC3 festival.
It’s an unusual idea to shoot a holiday lookbook in October and even more unusual to do it in a photojournalism style. These photos look more like event coverage than a stylized lookbook, but do well to show potential consumers how Akomplice fits into natural settings. After all, when is the last time you dressed up and stood in front of a grey wall all night?
For this project, Akomplice comissioned trashhand who shot names like Slum Village, Devin the Dude, Cunninlynguists, The Dungeon Family member Slimm Calhoun , Rich The Kid and Mr. Invisible.
Candid Music Industry Lookbooks
The Akomplice Holiday Lookbook Centers Around AC3 Music Festival
Trend Themes
1. Event Coverage Lookbooks - Opportunity for clothing brands to showcase their products in a photojournalism style, capturing the authenticity and natural settings of events.
2. Seasonal Lookbook Timing - Chance for brands to release holiday lookbooks earlier in the year to generate excitement and anticipate consumer demand.
3. Celebrity and Artist Collaborations - Potential for brands to collaborate with well-known musicians and artists to create unique and engaging lookbooks.
Industry Implications
1. Fashion Retail - Fashion brands can leverage event coverage lookbooks to showcase their products in a more authentic and relatable way.
2. Music and Entertainment - Opportunity for music festivals and artists to collaborate with clothing brands and create immersive lookbook experiences for fans.
3. Photography and Visual Arts - Photographers can explore the concept of photojournalism-style lookbooks and offer their services to brands looking for unique visual storytelling.