To promote its powerful new SUV, Volkswagen hooked up a Touareg to 747 jumbo jet. The SUV had no modifications to its engine, although the chasis was fitted with a couple extra tonnes of special equipment.
Implications - The Boeing 747-200 jumbo jet clocked in at a staggering weight of 155 tonnes, but even that hefty number wasn't enough to stop the 7 tonne V10 Touareg TDI from towing the massive jet across a runway at Dunsfold Aerodrome in the UK. With a specially fitted towing adapter connecting the two vehicles, and 4.3 tonnes of metal ballast, the beastly SUV made short work of its formidable task. What an achievement for Volkswagen!
Airplane Publicity Stunts
Volkswagen Touareg Pulls 747
Trend Themes
1. Experiential Marketing - By pulling off incredible publicity stunts like towing a jumbo jet, businesses can create memorable experiences for their target audience.
2. Innovative Product Promotion - Using unconventional methods, such as connecting a SUV to a plane, companies can generate buzz and showcase the unique features of their products.
3. Extreme Branding - Engaging in daring and attention-grabbing activities like towing a 747 can help businesses establish a strong and distinctive brand identity.
Industry Implications
1. Automotive - The automotive industry can explore disruptive opportunities in marketing by organizing captivating events that defy conventional expectations.
2. Aviation - The aviation industry could leverage unique collaborations with other sectors, like automotive, to showcase the power and versatility of their aircraft.
3. Advertising - In the advertising industry, creativity and spectacle can be harnessed to develop attention-grabbing campaigns that leave a lasting impact on consumers.