In an attempt to challenge the steadfast notion that low-cost travel entails low expectations, Scoot launches an unconventional airline tour with the help of experiential design studio Untitled Project. The experience is launched to promote the budget-friendly company's expansion to new cities across Asia.
The interactive VR airline tour is of Scoot's Boeing 787 Dreamliner. It features animated personalities that have been specifically created by the brand for marketing opportunities. The video is shot in 360 and the audience is able to select 'Scoot Economy,' 'ScootBiz' or 'ScootinSilence.'
The airline tour gives individuals a guided experience of the cabin and outlines the many benefits of flying low-cost and still receiving a five-star experience — from seats with extra leg-room to substantial in-flight entertainment.
Stereotype-Opposing VR Airline Tours
Scoot Breaks the Relation Between Low-Cost & Low Expectations
Trend Themes
1. Interactive Virtual Reality Tours - The use of interactive VR tours in industries such as travel and aviation provides an immersive experience for customers and opens up opportunities for enhanced marketing.
2. Experiential Design in Marketing - Experiential design studios like Untitled Project are helping brands like Scoot break traditional stereotypes and enhance customer perception through innovative marketing initiatives.
3. Promoting Budget-friendly Travel - Companies like Scoot are challenging the perception that low-cost travel means compromising on quality through campaigns that emphasize on the benefits of low priced travel with high customer satisfaction.
Industry Implications
1. Travel Industry - The travel industry can leverage interactive VR tours to showcase destinations, accommodations, and travel services, providing potential customers with a unique and immersive preview of their offerings.
2. Aviation Industry - Airlines can utilize interactive VR tours to give customers a virtual walk-through experience of their airplanes and cabins, allowing them to explore different seat options and amenities.
3. Marketing Industry - Experiential design studios and marketing agencies can tap into the growing trend of utilizing virtual reality to create engaging and immersive campaigns that challenge traditional stereotypes and enhance brand perception.