Nowadays almost every inch of available space is being swallowed up by advertising, whether it’s a movie poster on the side of a building, a taxi decked out to promote some new beer or a sidewalk mural literally leading you to the latest sneaker being sold. It is only natural then that with almost no available space left on terra firma, companies have set their eyes to the sky. No I’m not talking about smoke signals in the shape of corporate logos (though that would be cool), I’m talking about aircraft graffiti.
Though corporate in nature, aircraft graffiti adds colour and character to the sky with cleverly designed murals that promote everything form Disney to the Olympics. Aircraft graffiti may just be the next big medium for campaigns.
Aircraft Graffiti
Ads That Soar Above the Competition Set to Take off in 2010
Trend Themes
1. Aircraft Graffiti - Opportunity to revolutionize traditional advertising by using aircraft as creative canvases for eye-catching murals that captivate audiences in the sky.
2. Sky Advertising - Potential for companies to utilize the limited space in the sky for advertisements, reaching a large and captive audience.
3. Creative Branding - Opportunity for companies to create memorable and artistic brand experiences by showcasing their designs on aircrafts in a unique and unconventional way.
Industry Implications
1. Advertising - Disruptive innovation opportunity for advertising agencies and brands to explore new strategies in aerial advertising.
2. Aviation - Opportunity for airlines and aircraft manufacturers to collaborate with brands in using their aircrafts as flying billboards to generate additional revenue.
3. Marketing and Branding - Opportunity for marketers and brand managers to harness the power of aircraft graffiti as an unconventional and attention-grabbing branding tool.