Nike launches a new iteration of the Air VaporMax EVO sneaker model in a clean Summit White colorway for the warmer seasons of the year. The shoe boasts minimal looks throughout most of the design, with neutral hues throughout excluding the branding accent on the side of the foot.
The base layer is made using mesh materials, making up the underlays and collar area. The forefoot boasts leather materials as the overlying material and it also makes its way onto the throat as well. The heel tabs and Swooshes on the shoe are detailed in a stark hue of Infrared to grab attention immediately. Black accents make up the TPU mold that wraps around the forefoot and mid-foto sections.
Stark Tonal Branding Sneakers
Nike Introduces a Summit White Colorway of the Air VaporMax EVO
Trend Themes
1. Minimalist Sneakers - The rising trend of minimalist sneakers creates opportunities for brands to experiment with tonal branding and neutral colorways.
2. Mesh and Leather Materials - The use of mesh and leather materials in sneaker design provides opportunities for brands to balance functionality and style.
3. Infrared Accents - The use of bold, contrasting Infrared accents on sneakers creates opportunities for brands to make a visual impact.
Industry Implications
1. Athletic Footwear - The athletic footwear industry can incorporate minimalist design and bold accents to enhance performance and fashion.
2. Fashion - The fashion industry can experiment with minimalist design and use of neutral colorways to create versatile and functional footwear options.
3. Materials Science - The use of mesh and leather materials in footwear design can be further researched and optimized for durability and comfort.