AIR MILES and Shell Canada recently joined forces to give all collectors access to Shell Go+ Member Benefits at Shell. This ensures that consumers can access to everyday benefits, special bonus offers, and experiences. This includes up to 100% more Miles on all Shell fuels, 100% more Miles on eligible in-store purchases, a top-up of 5x the Miles when Collectors use any BMO† AIR MILES Credit Card, and 10 Bonus Miles when they use 95 Cash Miles towards a purchase.
"The launch of Shell Go+ to all Collectors for the remainder of 2020 demonstrates the power of two leading brands coming together to identify new ways to reward Canadians, when it matters most," said Blair Cameron, President, AIR MILES Reward Program. "Together with one of our original partners, we are thrilled to provide our Collectors with valuable and relevant Program offers, especially as our communities feel the impact of these challenging times."
Gas Reward Card Partnerships
AIR MILES and Shell Canada Launched the Shell Go+ to All Collectors
Trend Themes
1. Gas Reward Card Partnerships - The trend of creating gas reward card partnerships between two or more brands to offer more value to consumers.
2. Loyalty Programs - The trend of expanding traditional loyalty programs by partnering with complementary brands, like Shell and AIR MILES.
3. Personalized Offers - The trend of offering personalized benefits and experiences to loyalty program members based on their preferences and behaviors.
Industry Implications
1. Retail - The partnership between Shell and AIR MILES could inspire other retailers to collaborate with complementary industries to create innovative loyalty programs.
2. Banking and Financial Services - BMO and other financial institutions may create similar partnerships to offer cardholders more incentives to use their credit cards.
3. Fuel and Gas Stations - Fuel and gas stations companies, like Shell, may partner with other industries to create loyalty programs and differentiate themselves in a competitive market.