The Air Max CB 34 is a 1995 Nike model that resurfaced again back in 2007 for a fresh adaption. Now, it's back with a new colorway, which draws from Japan's most celebrated fictional monster, Godzilla.
In order to depict this, Nike imbues the Air Max CB 34 with black, white and purple -- making for a retro-looking sneaker that's rather versatile, given that the white and purple only accents certain components of it. The upper, which is made of a luxurious leather, is taken over mostly by black, with purple incorporated minimally on the side near the heel, as well as on the tongue where it marks Nike's branding.
The white is included on the sole, where it swaps with black to create an effect that's reminiscent of teeth -- likening it to the vicious character that it's inspired by.
Relaunched Monster-Themed Sneakers
Nike is Introducing the Air Max CB 34 with a Godzilla Colorway
Trend Themes
1. Monster-themed Sneakers - The introduction of monster-themed sneakers presents an opportunity for brands to tap into pop culture and nostalgia to attract consumers.
2. Retro-looking Sneakers - The resurgence of retro-looking sneakers allows companies to capitalize on the popularity of vintage styles and appeal to consumers seeking unique footwear.
3. Versatile Colorway Design - The incorporation of versatile colorway designs in sneakers opens up avenues for customization and personalization, enabling customers to express their individuality.
Industry Implications
1. Footwear - The footwear industry can leverage monster-themed and retro-looking sneakers to stay relevant and capture the attention of fashion-conscious consumers.
2. Fashion - Within the fashion industry, the introduction of monster-themed and retro-looking sneakers provides opportunities for collaborations, limited editions, and unique brand partnerships.
3. Pop Culture Merchandise - The market for pop culture merchandise can benefit from partnering with sneaker brands to create exclusive designs that cater to fans of iconic fictional characters like Godzilla.