Nike introduces its latest iteration of the signature Air Max 97 silhouette -- the new rendition boasts a colorway that features the label's 'Game Royal' blue, red, white, and metallic silver. The bright sneaker option is constructed from a mesh textile throughout the uppers in a paneled design, inspired by the look of retro sports jerseys.
The wavy uppers showcase metallic silver hues over the leather mid stripe and the miniature Swoosh branding accent informed by embroidery. Additional branding spotlights the tongue tab as it boasts a detachable Swoosh velcro patch. To round out the entire footwear model, there are the label's signature Air Max bubbles at the midsoles and multi-tonal pull tabs at the heels.
Velcro-Branded Mesh Sneakers
Nike's New Air Max 97 Silhouette Highlights Hits of Metallic Silver
Trend Themes
1. Multicolor Sneakers - Opportunity for sneaker companies to experiment with bold and bright colorways and patterns, inspired by retro sports jerseys.
2. Velcro Branding - Opportunity for companies to incorporate modular or detachable branding, allowing for customization and personalization of products.
3. Mesh Textile Design - Opportunity for companies to highlight the unique texture and breathability of mesh textiles, creating innovative and functional products for sportswear and athleisure.
Industry Implications
1. Athletic Footwear - Companies in the athletic footwear industry can utilize the trends in multicolor sneakers, velcro branding, and mesh textile design to push the design boundaries and attract new customers.
2. Sportswear Fashion - Incorporating the trends of multicolor sneakers, velcro branding, and mesh textile design can provide opportunities for sportswear brands to create unique and stylish apparel for consumers seeking fashion-forward athletic wear.
3. Textile Manufacturing - With the rise of the mesh textile trend, companies in textile manufacturing can explore innovative ways to incorporate these textiles into a variety of fashion and lifestyle products beyond just athletic wear.