The Air Max 97 Menta sneakers made their first debut earlier this year when OFF-WHITE showcased its Spring/Summer 2019 selection on the runways in Paris. The footwear model boasts a tonal grey colorway with a captivating Swoosh detail as a branding accent. It is complete in a gradient hue that starts from a teal tone, blending into a light sky blue, and transitions into a vibrant red hue. Alongside this contrasting branding motif is the additional "AIR" graphic found on the lateral side of the sneakers.
OFF-WHITE branding details are found in the form of its signature zip-tie and textual graphic on the medial area. The Air Max 97 Menta sneakers are now available for bidding online at StockX.
Tonal Branding Chunky Sneakers
OFF-WHITE and Nike Officially Drop the Air Max 97 Menta Sneakers
Trend Themes
1. Tonal Branding - Tonal branding techniques are disrupting the sneaker industry by creating unique and captivating design accents.
2. Chunky Sneakers - Chunky sneakers are a growing trend in the fashion industry, offering a bold and statement-making footwear option.
3. Gradient Colorways - Gradient colorways are shaking up the sneaker market by providing visually dynamic and eye-catching designs.
Industry Implications
1. Fashion - The fashion industry can leverage tonal branding techniques to create distinct and recognizable brand identities.
2. Footwear - The sneaker industry can capitalize on the popularity of chunky sneaker trends to appeal to fashion-conscious consumers.
3. Online Retail - Online retail platforms like StockX can benefit from the demand for limited edition sneakers like the Air Max 97 Menta.