Nike has announced that it will be adding the Air Max 90 SE to its ever-growing 'Running Club' collection. For those unfamiliar, Nike's 'Running Club' is a fictional track team that the brand produces a range of retro-focused runners for, typically by reviving archival silhouettes.
For the newest addition, the footwear giant has reimagined the Air Max 90 SE. Staying true to the original model, the new sneaker arrives with a classic waffle sole underfoot, stitched overlays, and TPU accents. Updates include a 'Roma Green' and 'Mean Green' color scheme with shaggy orange suede paneling, which serves to evoke a distinctly '70s-era aesthetic.
The "Running Club" Air Max 90 SE is now available to purchase from online retailer Hanon.
Shaggy '70s-Inspired Sneakers
Nike Adds a New Air Max 90 SE to Its 'Running Club' Collection
Trend Themes
1. Retro-focused Runners - There is an opportunity for other brands to produce retro-focused runners like Nike’s Running Club.
2. '70s-inspired Sneakers - The trend of '70s-inspired sneakers could be capitalized on by other brands looking to revive archival silhouettes with modern updates.
3. Colorful Suede Paneling - The incorporation of colorful suede paneling could be used in other footwear styles to evoke a distinctive retro aesthetic.
Industry Implications
1. Footwear - Footwear brands can take advantage of the trend towards retro-inspired sneakers like Nike's Running Club.
2. Fashion - There is an opportunity for fashion brands to incorporate the '70s-inspired aesthetic seen in Nike's Air Max 90 SE into their clothing designs.
3. Retail - Retailers could create exclusive 'Running Club' collections featuring retro-focused runners to capitalize on the trend.