The Nike re-releases keep on coming with the emergence of the Air Jordan XIII He Got Game sneakers.
Officially, these sneakers aren't called He Got Game, however they received this street title due to their growth in popularity tied to the 1998 Spike Lee movie featuring Denzel Washington and Ray Allen. The sneakers were featured several times in that movie and became widely recognizable even to audiences who weren't following Michael Jordan and the Chicago Bulls at the time.
Michael Jordan wore these shoes during regular season home games in his last year with the Chicago Bulls. Fifteen years after the movie, the Air Jordan XII are back in retail stores. They come in a stark black and white colorway and feature a funky red, white and black sole. White bubbles anchor the bottom section of the shoe giving it an interesting visual appeal.
Famous Silver Screen Sneakers
The Air Jordan XII Were Made Famous in the Movie He Got Game
Trend Themes
1. Retro Sneaker Revival - Opportunity for brands to capitalize on nostalgia by re-releasing iconic sneakers from the past.
2. Movies as Fashion Influencers - Opportunity to create and market products that are tied to popular movies, appealing to fans and collectors.
3. Street Title Marketing - Opportunity for brands to embrace and promote unofficial street titles given to their products by consumers, tying them to cultural references.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Develop limited edition re-releases of popular sneakers from the past to captivate sneakerheads and retro fashion enthusiasts.
2. Entertainment - Disruptive innovation opportunity: Collaborate with movie studios to create officially licensed merchandise inspired by popular films, targeting fans and collectors.
3. Marketing and Advertising - Disruptive innovation opportunity: Embrace consumer-created street titles for products and incorporate them into marketing campaigns to enhance brand recognition and appeal.