In order to celebrate Mother's Day this year, Nike revealed an all-pink version of its Air Jordan 12 cleats, which feature grid patterning along the uppers, and images of flowers inside on the soles.
Although almost all of the visible parts of the cleats are varying hues of hot pink, there's some bright orange accents on the heels to provide a touch of contrast. While it's likely that consumers who have an appreciation for bold looks on the field would be interested in getting a pair of the Mother's Day Air Jordan 12 cleats, the design is unlikely to become available for retail.
As HYPEBEAST reports, Nike has also updated a number of its other athletic offerings in time for summer to ensure consumers have variety to choose from.
Exclusive All-Pink Cleats
These Air Jordan 12 Cleats are a Special Edition for Mother's Day
Trend Themes
1. All-pink Cleats - The trend of releasing all-pink cleats in celebration of special occasions offers a unique and eye-catching option for athletes.
2. Special Edition - The release of special edition cleats, like the Mother's Day Air Jordan 12, presents an opportunity for limited edition collectibles targeted at specific audiences.
3. Updated Athletic Offerings - Continuously updating athletic offerings provides consumers with new options and enhances brand loyalty.
Industry Implications
1. Sports Apparel - The sports apparel industry can benefit from the trend of releasing limited edition cleats that cater to specific occasions or audiences.
2. Footwear - The footwear industry can explore the market for special edition cleats to tap into the demand for unique and collectible athletic shoes.
3. Athletic Branding - Athletic brands can capitalize on the need for constant updates in athletic offerings to stay competitive and meet consumer demands.