Like many sports companies, the Jordan Brand has been keeping busy and the latest collection they're about to come out with is the Air Jordan 1 Retro High series.
As the name suggests, the Air Jordan 1 Retro High has a bit of a vintage look. The high-tops look quite similar to the Dunk High models that Nike has previously released, with a few changes. The upper is predominantly white with vibrantly colored cut-outs to add that "wow" factor to the design. Additional details include the Air Jordan wing logo on the side of the heel area, the Jumpman embedded on the tongue and a perforated vamp. The collection is a lot more subtle compared to most of the releases, but it's a nice change from the usual flashy designs that are often seen from the company.
Vibrant Vintage Court Kicks
The Air Jordan 1 Retro High Reveals New Bold Colors for the Fall
Trend Themes
1. Colorful Vintage Sneakers - With the Air Jordan 1 Retro High series' vintage look and vibrant colors, there is an opportunity for brands to create bold and nostalgic sneakers.
2. Simplified Design - The more subtle design of the Air Jordan 1 Retro High collection presents an opportunity for companies to explore minimalist and understated sneaker styles.
3. Nostalgic Revival - The Air Jordan 1 Retro High series taps into nostalgia, creating an opportunity for brands to revive iconic designs from the past and attract consumers seeking a sense of familiarity.
Industry Implications
1. Footwear - The bold and vintage-inspired design of the Air Jordan 1 Retro High presents an opportunity for footwear companies to create unique and eye-catching sneakers.
2. Fashion - The Air Jordan 1 Retro High collection's color palette and retro aesthetic can inspire fashion brands to incorporate vibrant and nostalgic elements into their clothing lines.
3. Sportswear - Sports brands can leverage the Air Jordan 1 Retro High's blend of vintage and modern elements to create innovative sportswear that appeals to both athletes and fashion-conscious consumers.