Nike introduces a new iteration of the iconic Air Jordan 1 Low sneaker model as a part of the next SNKRS Day in Korea, which is in August 2023. The upcoming sneakers are a special edition that will be exclusive to Korea only as the low-top silhouette is made from a fusion of materials.
It highlights leather, suede, and nubuck all throughout the upper in a paneling manner. The color palette has hues of grey with dark elephant grey paneling in soft suede and a dark taupe grey panel. The Swoosh branding detail on the side of the sneaker is detailed in white to match the midsole base. Additional details include the mesh foam tongues that read SNKRS Day branding and hangul letters adorning the sock lining.
Exclusive Suede Low-Cut Sneakers
The New Air Jordan 1 Low SNKRS Day Shoe is Exclusive to Korea
Trend Themes
1. Exclusive Sneaker Releases - Creating region-specific and limited edition sneaker collections creates excitement and exclusivity for sneaker enthusiasts.
2. Mixed Material Sneakers - Incorporating a variety of materials and textures in sneaker design creates unique and eye-catching products.
3. Localized Brand Activations - Hosting events or releasing products exclusively in specific regions can help brands build strong connections with local consumers.
Industry Implications
1. Footwear - Footwear companies can explore creating limited edition and region-specific sneaker collections to attract more consumers and drive sales.
2. Fashion - Fashion brands can incorporate mixed materials and textures in their designs to stand out in a crowded market and attract a diverse range of consumers.
3. Marketing - Marketing agencies can advise brands to create localized brand activations to build stronger connections with consumers and increase brand awareness.