In time for the winter, Nike launched the 'Air Footscape Mid Utility,' a high-hitting sneaker that protects its wearer from the elements while helping them to maintain a modern aesthetic that's incredibly versatile.
Currently only available in women's sizes, the sneakers feature a sock-like ankle cuff, which enables them to fit snugly to the wearer while providing warmth and comfort throughout the day. Synthetic accents are included down the ankle cuff and on the sides of the upper, protecting the lightly hued fabric from the elements and supplying a futuristic look. Cord laces are featured on the uppers as well, adding a stylish element while ensuring that the sneakers stay secure on the wearer's feet.
Utilitarian Weather-Resistant Sneakers
Nike's 'Air Footscape Mid Utility' is Function-Focused
Trend Themes
1. Functional Footwear - Opportunity to develop weather-resistant sneakers that offer protection while maintaining a versatile and modern aesthetic.
2. Sock-like Ankle Cuffs - Opportunity to innovate with ankle cuffs that provide a snug fit, warmth, and comfort for footwear.
3. Synthetic Accents - Opportunity to incorporate synthetic materials for added protection and futuristic design in footwear.
Industry Implications
1. Sportswear - Sportswear brands can explore functional and weather-resistant sneakers to cater to versatile and practical consumer needs.
2. Outdoor Gear - Outdoor gear companies can leverage the demand for weather-resistant sneakers that provide protection and style in outdoor environments.
3. Fashion - Fashion brands can tap into the trend of functional footwear and create innovative designs that combine style with practicality.