AimFresh is a new company that offers up online and in-store innovations for plant and garden retailers. As the retail landscape continues to change in the garden industry, AimFresh gives businesses solutions that will help make their products more appealing and easy to use for consumers.
AimFresh offers several different retail innovations. WaterWick is a new plant-watering system that functions like a candle's wick, pulling water up from a reservoir through a specially designed rope. The system ensures that plants have access to the correct amount of water without the need for frequent monitoring, thus allowing online retailers more affordably to ship plants over longer distances.
Another product under AimFresh's umbrella is Plantbutler, which includes a suite of DIY plant kits that make it easier for beginners to take up gardening at home.
Garden Retail Designers
AimFresh Offers Innovative Ideas for Packaging and Presenting Plants
Trend Themes
1. Retail Innovation for Plant and Garden Industry - AimFresh's WaterWick and Plantbutler provide innovative solutions to improve customer experience and reduce logistics cost for online businesses.
2. DIY Plant Kits - AimFresh's Plantbutler DIY plant kits cater to a new generation of gardeners wanting to learn and experiment with gardening at home.
3. Sustainable Horticulture - AimFresh's WaterWick promotes sustainable horticulture by minimizing water waste and reducing the carbon footprint associated with logistics.
Industry Implications
1. Online Garden Retail - AimFresh's WaterWick offers an opportunity for online garden retailers to expand their market by enabling more affordable long-distance shipments.
2. Home Garden Retail - AimFresh's Plantbutler DIY plant kits provide an opportunity for garden centers and home improvement stores to cater to growing interest in at-home gardening.
3. Sustainable Agriculture - AimFresh's WaterWick offers an opportunity for sustainable agriculture and indoor gardening in areas with scarce water resources.