The U.S. Bank, which has been around for 161 years, recently used artificial intelligence to launch its advertising campaign swiftly, 'The Power of Us,' in multiple languages within just four months. The campaign, which focused on the collaborative efforts of the bank's employees and clients, featured various versions tailored to resonate with a broad audience. The English version was narrated by Jake Gyllenhaal and aimed to connect with people through relatable experiences.
The team's research aimed to understand the role the bank plays in its consumers' everyday lives. Once that was understood, the campaign used that insight as a storytelling tool to show that moments unite everyone and that the bank is there for its consumers.
By personalizing the campaign based on its consumers' stories and utilizing AI as a tool, the company has set itself apart by showing it cares and adding a personal touch for its consumers, creating brand loyalty. Additionally, by using AI, the company has demonstrated its tech-savviness and forward-thinking approach.