Aguamiel is a premium brand of tequila that was recently launched in Canada, and has seen incredible success so far.
In order to give more consumers the opportunity to try its smooth flavor out for themselves, Aguamiel developed the Free Spirit Tasting Series. This allows consumers throughout Ontario and British Columbia to register as a host online, so that an Aguamiel ambassador can help them to create a truly unforgettable experience at home.
All consumers need to do once registering on Aguamiel's website is provide the atmosphere and guests for their party. To help them plan their night, Aguamiel will even send out a curated Host Guide beforehand, with recommendations for food pairings, recipes, a shopping list, possible event themes, tips and tricks, as well as a curated Spotify playlist.
Exclusive In-Home Tequila Tastings
Aguamiel is Celebrating National Tequila Day with a New Program
Trend Themes
1. In-home Experiences - Creating unique and personalized experiences for consumers in the comfort of their own homes.
2. Personalized Ambassador Programs - Engaging consumers through ambassador programs to provide personalized guidance and recommendations.
3. Curated Event Planning - Offering curated event planning services to enhance and elevate consumer experiences.
Industry Implications
1. Alcohol and Beverage - Leveraging in-home tasting programs to promote brand awareness and expand consumer reach.
2. Hospitality and Events - Integrating curated event planning services to provide unique and memorable experiences for clients.
3. E-commerce and Delivery Services - Partnering with alcohol brands to offer curated tasting experiences as part of their delivery services.