The Agi & Sam x Topman lookbook is quirky on many different levels. First of all, it involves a host of owls. This is natural once people find out the photographer behind the photoshoot: Luke Stevenson. Known for his uncanny ability to get birds to pose perfectly for the camera, the British photographer channeled this skill for the catalog.
Secondly, the Agi & Sam x Topman lookbook stars a couple of creepy, retro-looking models that add a 'Napoleon Dynamite' vibe to the entire project. Those 'models' happen to be the designers themselves "in true, vintage football sticker style," as It's Nice That points out.
Colorful and eccentric, the Agi & Sam x Topman collection is also inspired by the sport of football, hence the jersey-like shirts. It is also comprised of suits.
Owl-Inspired Lookbooks
The Agi & Sam x Topman Collection is Quirky and Retro
Trend Themes
1. Quirky Lookbooks - Disruptive innovation opportunity: Creating unique and unconventional lookbooks that capture attention and stand out from traditional fashion campaigns.
2. Retro-inspired Fashion - Disruptive innovation opportunity: Designing fashion collections that incorporate nostalgic elements and appeal to consumers seeking vintage-inspired styles.
3. Animal-inspired Photography - Disruptive innovation opportunity: Utilizing animal-themed photography to create visually captivating campaigns that tell a story and engage the audience.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implementing interactive and immersive lookbooks that enhance the online shopping experience and increase customer engagement.
2. Photography - Disruptive innovation opportunity: Developing wildlife photography techniques that capture animals in unique and unexpected ways, providing a fresh perspective to fashion campaigns.
3. Sports Apparel - Disruptive innovation opportunity: Introducing fashion collections that combine elements of sports jerseys and formal wear, catering to the growing athleisure trend.