The Agi and Sam Autumn/Winter 2013 collection showcased the brands epic pieces alongside dogs. Male models strutted the line down the London Collections: Men catwalk with small canines in tow, merging the fashion world with an animal friendly motif.
Showcased alongside the puppies were patterned umbrellas, camel-toned leather gloves and an assortment of bright over coats. This sensible approach to design is what one would expect of any British-based brand. Agi and Sam have here catered to the needs of its clientele who spend a great deal of time within the region's wet climate. The unusual spins, which in large part stem from the pets and the vibrant color schemes, are however novel and current.
Daring Dog Walking Catwalks
The Agi and Sam Autumn/Winter 2013 Show is Canine
Trend Themes
1. Animal-inclusive Fashion Shows - Incorporating animals into fashion shows provides a unique and memorable experience for consumers, creating opportunities for brands to stand out and make a lasting impression.
2. Functional Fashion for Inclement Weather - Designing clothing and accessories that are both fashionable and practical for wet climates allows brands to cater to the needs of consumers in specific regions, presenting an opportunity for innovative and marketable products.
3. Novelty and Playfulness in Fashion Design - Introducing unexpected elements, such as pets and vibrant color schemes, into fashion collections can help brands tap into consumers' desire for novelty and playfulness, sparking interest and capturing attention.
Industry Implications
1. Fashion - The fashion industry can explore integrating animals into fashion shows, designing functional and stylish clothing for specific climates, and incorporating novelty and playfulness into their designs to attract consumers.
2. Event Planning - Event planners can create unique and memorable experiences by incorporating animals into fashion shows, collaborating with brands to showcase functional fashion for specific weather conditions, and organizing events that highlight novelty and playfulness in design.
3. Pet Products - The pet product industry can collaborate with fashion brands to showcase pet-friendly accessories and clothing, develop functional and fashionable products for specific weather conditions, and tap into consumers' desire for novelty and playfulness in pet-related designs.