Agent Provocateur Spring/Summer 2013 campaign oozes a sexy confidence that only the famous lingerie label could exude.
The newest campaign is given a retro theme as it takes place in a vintage gas station with older car models. Model Crystal Renn looks absolutely spectacular pumping gas and getting into the convertible car while showing of the latest in high-end undergarments. There are several black and lacy numbers seen throughout, but there are also dashes of colors mixed in including lilac and blue hues mixed together to create a sensuous experience. All-white numbers including a beautiful corset and a lacy robe would be the perfect complement to one's much anticipated wedding night.
The Agent Provocateur Spring/Summer 2013 campaign shows that a bit of cheekiness, elegance and beauty combine to create the perfect lingerie collection.
Risqué Gas Station Collections (UPDATE)
The Agent Provocateur Spring/Summer Collection is Chi
Trend Themes
1. Retro-themed Fashion Campaigns - There is an opportunity for fashion brands to incorporate vintage elements and nostalgia into their marketing campaigns.
2. Colorful Lingerie Collections - Lingerie brands can explore the use of vibrant colors to create a sensuous and visually appealing collection.
3. Wedding Night Lingerie - There is a market for all-white lingerie pieces specifically designed for weddings and special occasions.
Industry Implications
1. Fashion - Fashion brands can leverage retro themes and colorful designs to create disruptive lingerie collections.
2. Marketing - Marketing agencies can help lingerie brands incorporate cheekiness, elegance, and beauty into their campaigns.
3. Wedding Industry - The wedding industry can offer specialized lingerie options for brides and grooms-to-be, enhancing the wedding night experience.