Afro chic, afro funky... Afro Coffee is all the rage in South Africa. Afro Coffee is a new brand of coffee and a cafe that brews true African coffee. As they say, "no colonial stuff".
Not only is the coffee awesome, the cafe is the hangout in Cape Town right now. The owners pride themselves on more than coffee and have designed amazing products and tee collections. They use contemporary African cloth - bright, funky, with nostalgic and cultural imagery to make many of their awesome products. Their bags are especially popular, I just got sent one and I can't wait to get more. They aren't staying on the other end of the world in sunny South Africa, they are moving and grooving around the globe and just opened their first store in Salzburg!
Get your Afro groove on with Afro Coffee.
Hip Cape Town Hangouts
Afro Cool at Afro Coffee
Trend Themes
1. Afro Chic Coffee - Integrating contemporary African cloth and cultural imagery into coffee brands and cafes presents disruptive innovation opportunities in the coffee industry.
2. Design-driven Cafe Culture - Designing and offering unique products, like bags and tee collections, alongside coffee can disrupt the cafe industry and attract a trendy clientele.
3. Global Expansion of Afro Coffee - The international expansion of Afro Coffee presents disruptive innovation opportunities for the coffee retail industry in different markets around the world.
Industry Implications
1. Coffee - The integration of Afro chic elements in coffee brands and cafes presents disruptive innovation opportunities in the coffee industry.
2. Fashion - The incorporation of contemporary African cloth and cultural imagery into bags and tee collections offers disruptive innovation opportunities in the fashion industry.
3. Retail - The international expansion of Afro Coffee presents disruptive innovation opportunities in the global retail industry.