Timex is redefining the category of affordable watches for its 170th anniversary. The brand is commemorating the occasion with a special release of 1,000 limited-edition Waterbury watches priced at just $1, a nod to the company’s history of accessible timekeeping. The watches will be available on November 16, both in participating retail stores and online.
The anniversary edition watch features a sleek design, including a glossy white dial and roman numerals, along with a specially engraved case back. The affordable watches pay homage to Timex's heritage, which dates back to its founding as the Waterbury Clock Company in 1854. The $1 price is symbolic of Timex’s original Yankee pocket watch, which was also sold for $1 and became widely popular for its affordability and reliability.
Consumers might be particularly interested in this offer because it represents both a limited opportunity to own a piece of horological history at a highly accessible price and a celebration of Timex’s longstanding dedication to democratizing watch ownership.
Ultra-Affordable Anniversary Watch Designs
Timex Gives New Meaning to Affordable Watches
Trend Themes
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Industry Implications
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