The notion of an affordable watch brings to mind digital components and plastic wristbands, but the 'Plan B' aims to make this an idea of the past. Affordably priced yet crafted with a distinct attention to making the timepiece in the likeness of quality timepieces, the 'Plan B' is positioned as an alternative that lets wearers have it all.
The luxury goods market is showing little sign of slowing down with consumers purchasing high-end goods now more than ever. This has created a shift where many consumers are on the hunt for quality and value, as with the 'Plan B' affordable watch.
Coming in silver, gold and black bezel color options, the 'Plan B' timepiece is currently available from Kickstarter at early bird prices.
Precision Steel Timepieces
The 'Plan B' is an Affordable Watch with Luxury Detailing
Trend Themes
1. Quality Affordable Watches - The 'Plan B' watch disrupts the notion of affordable watches by offering quality craftsmanship at an affordable price.
2. Shift Towards Value - Consumers are increasingly seeking value alongside quality, opening up opportunities for brands like 'Plan B' to offer luxury details at a lower price point.
3. Growing Luxury Market - The luxury goods market continues to thrive, providing a favorable environment for products like the 'Plan B' timepiece.
Industry Implications
1. Watchmaking - The 'Plan B' watch presents a disruptive innovation opportunity for the watchmaking industry to offer affordable, high-quality timepieces.
2. Luxury Goods - Luxury brands can capitalize on the growing demand for quality and value by incorporating luxury detailing into more affordable products like the 'Plan B' watch.
3. E-commerce - The online platform, Kickstarter, enables the 'Plan B' watch to reach a wider audience by offering early bird pricing and showcasing its luxurious yet affordable features.