While Apple and Samsung have a tight grip on most major smartphone markets, Obi is a company that released an affordable smartphone that targets emerging markets.
Former Apple CEO John Sculley introduced the 'Obi Worldphone' as an alternative to the iPhone in markets that are just beginning to surface. Using the aesthetic influence from the founder of 'Ammunition Design,' Robert Brunner, this phone targets Millennials in markets like Asia, The Middle East and Africa. The affordable smartphone is available in two variations: the SF1 for $199 and the SJ1.5 for $129.
The design emphasizes durability using reinforced fiberglass for the body of the phone as well as a five-inch gorilla-glass screen. Using components from other established companies, the phone features a Sony camera and Dolby sound -- with good features and a low price point, this could be a very viable smartphone option in emerging markets.
Internationally Affordable Smartphones
Obi's Worldphone Appeals to Millennials Around the World
Trend Themes
1. Affordable Smartphones - The Obi Worldphone challenges the dominance of Apple and Samsung in major smartphone markets by offering a more affordable option for consumers.
2. Targeting Emerging Markets - Obi's strategy of focusing on markets in Asia, the Middle East, and Africa presents an opportunity to tap into the growing demand for smartphones in these regions.
3. Durability and Cost-effective Features - The emphasis on reinforced fiberglasse and a Gorilla Glass screen, along with components from established companies like Sony and Dolby, creates potential for disruptive innovation by offering affordable yet durable smartphones with quality features.
Industry Implications
1. Smartphone Manufacturing - The emergence of internationally affordable smartphones creates opportunities for smartphone manufacturers to explore new markets and compete with established players.
2. Emerging Market Expansion - Obi's success in targeting and appealing to Millennials in emerging markets opens up avenues for industries such as telecommunications, technology, and e-commerce to expand their offerings in these regions.
3. Design and Aesthetics - The collaboration between Obi and 'Ammunition Design' highlights the potential for designers and creative agencies to play a crucial role in developing smartphones that cater to specific markets and demographics, paving the way for disruptive innovation in design-focused industries.