AETHIC is a London-based skincare company that was founded by Allard Marx to provide consumers with more eco-friendly skincare options that they could rely on throughout the year.
The company offers two sunscreen products along with a cold weather defense face cream. When creating its sunscreens, AETHIC worked with leading marine biologists to come up with a formula that not only supports skin health, but has no negative impact on marine life. To accomplish this, AETHIC and its research partners individually tested each ingredient, leading to the creation of "the world's only patented eco-compatible formula." The company's SÔVÉE sunscreens are offered in SPF 25, 40, and 50 variations, and can be purchased with its cooling after sun cream.
100% Reef-Safe Sunscreens
AETHIC Worked Alongside Marine Biologists to Make Its Products
Trend Themes
1. Eco-friendly Sunscreen - There is an opportunity for other skincare companies to create more eco-friendly sunscreen products, potentially partnering with marine biologists to ensure zero negative impact on marine life.
2. Collaboration with Marine Biologists - There is a trend of skincare companies partnering with marine biologists to research and develop eco-friendly products that are safe for both humans and marine life.
3. Cold Weather Defense Skincare - There is a trend of providing skincare products for cold weather conditions to complement companies' sunscreen offerings.
Industry Implications
1. Skincare Industry - The skincare industry has the opportunity to prioritize environmental sustainability and marine life through the development of eco-friendly products, such as sunscreens.
2. Marine Biology Industry - The marine biology industry can collaborate with skincare companies to create cutting-edge and sustainable products that are safe for the ocean and its inhabitants.
3. Tourism Industry - The tourism industry can promote the use of eco-friendly sunscreen to its customers and guests as a way to protect the planet and marine life.