Rubberized Weatherproof Parkas

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The AETHER + Mackintosh Field Parka is Handcrafted in the UK

The AETHER + Mackintosh Field Parka has been created in collaboration between the brands as a durable, field-ready piece of outerwear constructed with style in mind. The parka is handcrafted by artisans in the UK using Mackintosh's signature rubberized fabric in a two-tone color blocked aesthetic. The jacket also features a three-piece hood system alongside seam-taped waterproofing to ensure it won't be inhibited by inclement weather exposure.

The AETHER + Mackintosh Field Parka is paired with a removable quilted liner to further enhance the versatility of the garment and is limited to just 100 examples. Priced at $1,750, the jacket has been shown off alongside the Field Anorak that includes a centralized kangaroo-style pocket, side seam zippers and a three-part hood.
Trend Themes
1. Durable Outerwear - The AETHER + Mackintosh Field Parka showcases the trend of durable outerwear with its handcrafted construction and rubberized fabric.
2. Weatherproof Fashion - The parka's seam-taped waterproofing and two-tone color blocked aesthetic speak to the trend of weatherproof fashion.
3. Limited Edition Collaboration - The collaboration between AETHER and Mackintosh highlights the trend of limited edition collaborations in the fashion industry.
Industry Implications
1. Fashion & Apparel - The AETHER + Mackintosh Field Parka is a disruptive innovation opportunity in the fashion and apparel industry.
2. Outdoor Gear - The parka's durable construction and weatherproof features present a disruptive innovation opportunity in the outdoor gear industry.
3. Luxury Fashion - With its limited edition status and premium pricing, the parka taps into the disruptive innovation opportunity within the luxury fashion industry.

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