Architecture studio Case-Real recently designed a striking interior for an Aesop shop in Sapporo, Japan. Instead of opting for a bold and bright interior, the designers decided to draw inspiration from the country's mountainous landscape and distinct volcanic plateaus.
The new Aesop shop is located inside the JR Tower shopping center in the mountainous region of Sapporo. Unlike other beauty shops, the Aesop interior is characterized by cool gray tones that mimic the surrounding landscape. To give the shop a mountainous look, the walls and main counter were covered with a special type of volcanic stone known as Sapporo freestone. The stone was then contrasted with stainless steel shelves and fixtures that give the store a rough, yet contemporary look. As the architects explain, "These are scenes that withhold contradictory elements, which are at the same time dynamic but somehow fragile."
Volcanic Beauty Shop Interiors
The New Aesop Shop is Inspired by Japan's Mountainous Landscape
Trend Themes
1. Volcanic-inspired Interiors - Using natural elements as inspiration for interior design can create unique and unexpected aesthetics in retail spaces.
2. Contrasting Materials - Introducing contrasting materials, such as volcanic stone and stainless steel, can give interiors a contemporary edge and create an interesting conversation between natural and engineered materials.
3. Minimalist Beauty Shops - Creating a minimalist aesthetic in beauty shops can provide a calming atmosphere for customers, allowing them to focus on the products and services offered.
Industry Implications
1. Beauty Retail - Beauty retail stores can incorporate unique design elements like volcanic stone to create a distinct atmosphere and enhance customers’ shopping experiences.
2. Architecture & Design - Architecture and design firms can use natural elements as inspiration to create unique and refreshing interiors that set their clients apart from competitors.
3. Stone Industry - Sourcing and supplying unique stones, such as Sapporo freestone, to be used in interior design can be a profitable niche for the stone industry.