The second to open its doors in the Italian fashion capital, this Aesop Milan boutique is a stunning ode to the brand's delicate branding and the design culture of the city. Largely a teal-hued space, the interior of the Aesop Milan shop features display cabinets boasting framed rounded windows that seem right out of an 1800's apothecary. The space also features walls made of teal tiles and yellow accented shelving that complement each other quite well.
Designed in collaboration between the cult Australian skincare brand's in-house team and Milanese design firm Dimore Studio, the second Aesop Milan store is an authentic and memorable experience driven by its high-quality materials and stunningly succinct design language.
The space is a must-see for anyone obsessed with interiors and skincare.
Distinctive Teal-Hued Shops
A Second Aesop Milan Shop Has Opened in the Italian Fashion Capital
Trend Themes
1. Teal-hued Spaces - Opportunity to create unique and visually captivating store designs with an emphasis on teal accents.
2. Collaborative Design - Opportunity for brands to partner with design firms to create authentic and memorable retail experiences.
3. Interiors and Skincare - Growing interest in the intersection of interior design and skincare, opening up opportunities for innovative retail spaces.
Industry Implications
1. Retail Design - Innovations in store design and visual merchandising to create memorable and immersive customer experiences.
2. Skincare - Disruptive innovations in the skincare industry, including new product formulations and packaging.
3. Interior Design - Emerging trends in interior design and the incorporation of unique materials and color palettes.