American Eagle's lingerie label Aerie recently debuted a new male-targeted underwear line with an accompanying campaign called #AerieMan. Like the brand's other advertisements, the new campaign embraces different body types and boasts the mantra "the real you in sexy."
The #AerieMan campaign features four male models of different body types and personal styles. In the commercial, each man dances around in Aerie underwear while describing exactly what makes them feel good about themselves. Just like the women in the #AerieReal ads, the men are not photoshopped or altered to look like anything but themselves.
The new campaign demonstrates how Aerie is not only maintaining a commitment to photoshop-free marketing, but also how it is applying the same message of body positivity to men as well as women.
Inclusive Male Underwear Campaigns
The #AerieMan Campaign Takes on the Issues of Male Self Image
Trend Themes
1. Body Positive Men - Embracing and celebrating different body types and personal styles in male-focused advertising campaigns has the potential to disrupt traditional ideals of male attractiveness.
2. Inclusive Underwear Lines - The introduction of inclusive underwear lines that cater to a variety of body types and sizes can disrupt the male underwear industry and challenge the status quo of limited options.
3. Authentic Marketing - Using unaltered and diverse models in marketing campaigns can disrupt the industry by promoting authenticity and inclusivity.
Industry Implications
1. Fashion Retail - Body positive male advertising campaigns have the potential to disrupt the fashion retail industry by challenging traditional standards of beauty and attractiveness.
2. Lingerie - The introduction of inclusive male-focused underwear lines can disrupt the lingerie industry by expanding the market and catering to a wider range of customers.
3. Advertising and Marketing - The use of unaltered models in advertising campaigns can disrupt the advertising and marketing industry by promoting authenticity and challenging unrealistic beauty standards.