Creative agency Lg2 from Canada came up with this exceptional guerrilla ad for take-out and dine-in restaurant, Yuzu Sushi. The ads were stuck onto the pack of a Jeep delivery trucks for the Quebec-based sushi joint. The Jeepvertisements have since attracted the attention of ad-lovers all over the world thanks to blog posting and photo features on Flickr.
Implications - Every vacant space can be turned into an advertising opportunity if a company has the will to make the most of it. Ideas like this don't settle for the traditional vectors of a marketing message, and as such, get people talking. By cultivating surprise and delight, advertisements can exponentially improve their impact.
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
Trend Themes
1. Alternative Advertising Strategies - Finding inventive ways to utilize unconventional spaces for advertisements can generate buzz and captivate audiences.
2. Guerrilla Marketing - Creating unique and unexpected marketing campaigns that catch people's attention and generate word-of-mouth exposure.
3. Creative Branding Techniques - Incorporating innovative and eye-catching branding methods to effectively communicate a company's message and stand out from competitors.
Industry Implications
1. Advertising - Exploring new avenues and approaches in advertising to reach target audiences in non-traditional ways.
2. Restaurant and Food Services - Implementing unconventional marketing strategies, like branded vehicle advertisements, in the food industry to attract attention and increase customer engagement.
3. Creative and Design Agencies - Offering unique and out-of-the-box advertising solutions for businesses looking to make a memorable impact and differentiate themselves from competitors.