Men who travel around the world frequently are going to want to grab a pair of Adventure Underwear. Aside from looking sharp, the skivvies sport two waterproof pockets. These pockets are good for depths of up to 200 feet (so says Scuba Schools International) and are perfect for those who follow Taylor Swift's philosophy on life: jump then fall.
Adventure Underwear is made out of 100 percent Australian superfine merino wool which dries quick and doesn't hold odor. There are two pockets: a small one which is quick access and a larger, removable pocket that can hold a smartphone and passport. The company is seeking funding for its underwear on Kickstarter and is a little over a third of the way to its goal of $30,000. The undies are only available for men at the moment, but a pair for women are in the works, should $50,000 be raised. Check out the video to learn more about the story behind Adventure Underwear.
Travel-Proof Undies
Adventure Underwear are Fashionable and Waterproof
Trend Themes
1. Travel-proof Underwear - Providing waterproof pockets for travel essentials have become a trending feature in the underwear industry, leading to opportunities for disruptive innovation for other travel-friendly clothing items.
2. Adventure Fashion - Adventure-themed fashion products like Adventure Underwear have become popular for active travelers and outdoor enthusiasts, opening opportunities for fashion brands to incorporate practical features into their clothing.
3. Crowdfunding for Fashion - More fashion startups are utilizing crowdfunding platforms like Kickstarter to gain funding and market interest, providing an opportunity for disruptive innovation in fashion investment and marketing strategies.
Industry Implications
1. Fashion - The fashion industry can incorporate travel-friendly features into their clothing items, like Adventure Underwear, to attract active travelers and outdoor enthusiasts.
2. Travel Gear - The travel gear industry, which includes items such as bags, shoes, and accessories, can incorporate waterproof and practical features into their products for adventurers seeking durability and convenience.
3. Crowdfunding Platforms - Emerging fashion startups and crowdfunding platforms like Kickstarter can collaborate to provide a new kind of investment and marketing strategy for the fashion industry.