From breathable, lightweight military green cargo pants to performance-driven camo windbreakers, adventure fashion seems to be guided by similar principles, however, its manifestation always proves to be executed in a highly stylized manner.
President's teams up with Roden Gray for a Spring/Summer 2019 collection. The silhouettes contained within it are at the intersection of sporty and edgy. This entails that one can both hike and explore with the garments, but also trust them to translate well into the context of the urban environment. When done right, adventure fashion becomes an accessible style niche for the modern consumer who is interested in bridging the gap between designer aesthetics and dynamic authenticity.
Each garment in the President's x Roden Gray collection is manufactured in Italy.
Photo Credits: Roden Gray
Camo-Inspired Adventure Fashion
The President's X Roden Gray Range is Both Chic & Comfortable
Trend Themes
1. Adventure Fashion - The trend of adventure fashion combines functionality and style, catering to consumers who seek versatile and fashionable clothing for both outdoor and urban environments.
2. Military-inspired Fashion - The trend of military-inspired fashion brings elements such as camouflage prints and utilitarian design to create a rugged yet fashionable look.
3. Collaborative Collections - The trend of collaborative collections between fashion brands and retailers allows for unique and innovative designs that merge different design aesthetics and target diverse consumer groups.
Industry Implications
1. Apparel Manufacturing - The apparel manufacturing industry can capitalize on adventure fashion by creating functional yet stylish garments suitable for outdoor activities and urban lifestyles.
2. Outdoor Gear Retail - The outdoor gear retail industry can embrace the trends of adventure fashion and military-inspired fashion, offering apparel and gear that cater to consumers' desire for functionality and style in their outdoor activities.
3. Fashion Retail - The fashion retail industry can explore the opportunities of collaborative collections, partnering with different brands and retailers to create unique and trendy fashion pieces that appeal to a broad range of consumers.