Dave & Buster's Entertainment Inc. has launched a new marketing campaign that hopes to encourage adult consumers to break out of societal expectations and prioritize what makes them happy. By completing a purchase of $20 or higher with a Power Card, customers receive five free games as a temporary introduction to "The D&B Method."
The new campaign has ushered in a replacement for the restaurant's former tagline, "Ding, Ding, Ding!" which has been swapped to "You Know You Want To." The company has also introduced James Flag, a fictional spokesperson, to promote the new campaign on television.
The ads will appear on CTV, YouTube, Twitch, Roku, Meta, TikTok, and Search, among other platforms. Throughout the summer, the campaign will continue to receive more updates to incentivize adults to prioritize happiness.
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Trend Themes
1. Happiness-prioritizing QSR Campaigns - Marketing campaigns focused on promoting happiness in adult consumers through quick-service restaurants.
2. Celebrity Spokespeople in QSR Advertising - The use of fictional or real-life celebrity spokespeople to promote QSR campaigns.
3. Multi-platform Advertising for QSR Campaigns - The use of various digital platforms to promote QSR campaigns.
Industry Implications
1. Quick-service Restaurants - QSRs that prioritize customer happiness could differentiate themselves from competitors and attract loyal customers.
2. Advertising - The use of celebrity spokespeople in advertising, and multi-platform digital advertising could lead to increased brand awareness and customer engagement.
3. Entertainment - The use of QSR campaigns that prioritize happiness could complement the entertainment industry by offering a fun and memorable experience for consumers.