Adsum and Nanga work in collaboration on a new collection of apparel that is ready to combat the colder seasons of the year. It fuses the elements of the New York imprint along with the expertise of the Japanese outerwear brand. The collection is led by the Diamond Quilt Puffer, which comes in the tonal options of black and green due to the reversible elements.
It is followed by a selection of shirt jackets and is complete with a quilted tote bag or a cozy design language. The overall aesthetics of the range is also complete with puffy looks that are stuffed with a Spanish duck down at a rate of 760 fill power with a 90/10 cluster-to-feather ratio.
Outdoor-Ready Premium Streetwear
Adsum and Nanga Join Forces on a New Collection of Apparel
Trend Themes
1. Outdoor-ready Streetwear - The trend of stylish and functional outdoor city wear allows for innovative materials and designs for outdoor adventurers and urban explorers alike.
2. East-west Collaborations - Collaborative collections between Western and Asian brands create opportunities for unique and culturally diverse fashion lines with a global appeal.
3. Reversible Apparel - Reversible elements in clothing give consumers more options and can be utilized in a wide variety of garments, potentially revolutionizing the fashion industry.
Industry Implications
1. Fashion - The apparel industry can draw from the above trends in order to create more functional, stylish, and innovative clothing lines for all seasons.
2. Outdoor Gear - The outdoor gear industry can use the trend of outdoor-ready streetwear to create functional yet fashionable gear for outdoor activities that can also transition into everyday wear.
3. Textile Manufacturing - With new trends such as reversible apparel, textile manufacturers can innovate by producing double-sided fabrics with different textures and patterns on either side.