The Ones 2 Watch 'So Typical' editorial is an adolescence photography feature that celebrates the nostalgic styles of the 90s. Whether posing in varsity cheerleader uniforms, branded tracksuits or colorful knits, models Charlotte Folkman and Summer pull off the season's hottest Normcore styles. Resembling hand-me-downs or thrifted pieces, this editorial's wardrobe staples are an ode to the 90s and may remind one of clothes they grew up in as a child and teen.
'So Typical' is an adolescence photography series that is lensed by Takanori Okuwaki. Styling for this editorial is the work of Ayano Santanda who dresses his muses in pieces from Adidas, American Apparel and Stussy among other labels. The shoot's fashions also include some vintage finds that are more bold in their overall look.
Candid Adolescence Photography
The Ones 2 Watch 'So Typical' Exclusive Highlights Nostalgic Styles
Trend Themes
1. Nostalgic Fashion - Opportunity for vintage and thrift stores to showcase retro styles and capitalize on the current normcore trend.
2. Adolescent Aesthetic - Branding and marketing opportunities for companies to embrace a youthful look and appeal to a wider demographic.
3. Film Photography - Growing demand for film-based photography among younger generations presents an opportunity for camera manufacturers and film photographers to cater to this market.
Industry Implications
1. Fashion - The fashion industry can capitalize on the normcore trend and increase sales with nostalgic, retro styles inspired by the 90s.
2. Marketing - Marketing industry can utilize adolescent aesthetics to appeal to millennials and Gen Z, who prioritize authenticity and relatability in advertising.
3. Photography - Camera manufacturers and film photographers can tap into the growing trend of film-based photography favored by younger generations who value the authenticity and depth of this format.