Recently, Admiral Sporting Goods Co. released the lookbook for its Spring/Summer 2023 collection and for this season, the brand produces contemporary re-interpretations of some classic and timeless sportswear silhouettes. The capsule is dubbed 'Flick to Kick' and the design draws inspiration from football games—a favorite past-time for many.
The Spring/Summer 2023 capsule features "the further development of [the brand's] already extensive jersey program, as well as the introduction of new flagship styles." To elevate the classic silhouettes and give them an eye-catching contemporary feel, Admiral Sporting Goods Co. experimented with dye techniques and unexpected fabrication twists. The 'Washed Out' series is a great example of this. Drawing cues from 90s aesthetics, this range of garments seeks to "reproduce the look and feel of a vintage garment without affecting the quality.
Elevated Contemporary Sportswear Lines
Admiral Sporting Goods Co. Re-Interprets Classic Designs
Trend Themes
1. Contemporary Sportswear Design Expansions - The evolution of classic sportswear aesthetics through modern dye techniques and unexpected fabrication twists offer disruptive innovation opportunities for sportswear designers and manufacturers.
2. Nostalgic Design Concepts - The revival of vintage aesthetics like those of the 90s can provide opportunities for creative reinterpretations of classic sportswear silhouettes, which could be applied to non-sportswear industries like fashion or streetwear.
3. Sports-inspired Fashion Trends - Designers and manufacturers can explore the intersection of sports and fashion to create unique and trendy collections that appeal to fans of both industries, offering vast commercialization opportunities.
Industry Implications
1. Sportswear Manufacturing - New dye techniques and fabric twists used in this collection inspire disruptive innovation opportunities for other manufacturers to develop unique collections that merge classic sportswear silhouettes with modern design concepts.
2. Fashion Industry - Nostalgic design concepts from the 90s present a lucrative opportunity for fashion designers to create collections that integrate sportswear aesthetics with contemporary fashion trends.
3. Streetwear Industry - The use of vintage sportswear as inspiration in modern streetwear design has the potential to disrupt the industry by bringing unique designs to the table that cater to fans of both industries.