In an effort to further the appeal of its 'Adizero Prime LTD' model, adidas launched a fresh colorway. With a Primeknit upper, the sneakers are lightweight, modular and perfect for either athletic or casual wear.
The entirety of the upper is colored an attractive tone of olive, which gives the model an elegant appearance. As with other models, the new Adizero Prime LTD includes the sportswear giant's branding on the side in the form of three stripes.
Staying true to the minimalist look, the stripes are colored a complementary tone of olive, which contrasts with the others just slightly. Starting December 28th, the sneakers can be found at a selection of retailers, as well as online.
Lightweight Olive-Hued Sneakers
adidas' 'Adizero Prime LTD' is Now Offered in Military Green
Trend Themes
1. Lightweight Sneakers - Opportunity to innovate sustainable and eco-friendly materials for manufacturing footwear.
2. Modular Design - Opportunity to explore customization and personalization for consumers through modular design in footwear.
3. Minimalist Fashion - Opportunity to design minimalist fashion through the use of monochromatic color themes in footwear and clothing.
Industry Implications
1. Fashion Retail - Opportunity to offer lightweight and easily customized footwear for athletes and casual wearers through personalized retail experiences.
2. Sportswear and Athletic Gear - Opportunity to manufacture eco-friendly sneakers with modular, easy-to-repair designs for the fashion-conscious athlete.
3. Textile and Material Science - Opportunity to innovate and develop sustainable and eco-friendly materials for fashion manufacturing while keeping in mind the consumer preferences for minimalist designs.