Adidas is ready for Fall 2009 with a collaboration alongside Japanese fashion line, XLarge. The project? The Adidas Original Superstars have been tinkered with and revamped by XLarge to revive their flavour of the early 90s.
The shoes have a dope colour scheme that incorporates lime green, purple, pink and blue snakeskin. The shoes look like a futuristic confused chameleon.
As an Adidas Original fan I would say that this particular shoe has the potential to win over many many more Adidas supporters. XLarge has done a fantastic job of reviving the once powerhouse of street shoes.
Chameleon Kicks
Adidas Shows True Colours With the XLarge Superstars
Trend Themes
1. 90s Fashion Revival - The collaboration between Adidas and XLarge to revamp the Adidas Superstars taps into the trend of bringing back 90s fashion.
2. Vibrant Snakeskin Patterns - The use of lime green, purple, pink, and blue snakeskin on the Adidas Superstars highlights the trend of vibrant patterns in fashion.
3. Brand Collaborations - The partnership between Adidas and XLarge demonstrates the trend of brands collaborating to create unique products and gain new customers.
Industry Implications
1. Fashion - The Adidas and XLarge collaboration highlights an opportunity for fashion brands to tap into nostalgic trends and create revived versions of popular products.
2. Footwear - The revamped Adidas Superstars by XLarge represents an opportunity for footwear companies to experiment with bold and vibrant designs to attract consumers.
3. Streetwear - The success of the Adidas Superstars collaboration with XLarge suggests an opportunity for streetwear brands to leverage nostalgia and collaborate with established companies for mutual benefit.