A new adidas Ultraboost 20 was made available to sneakerheads on December 26th, at a retail price of approximately $200 USD. The silhouette is ultra-stylish and it references the Chinese New Year, which has been an occasion that a lot of footwear brands have begun taking inspiration from.
The latest adidas Ultraboost 20 comes in a black colorway with a chic accent in the heel. The illustration is placed on neoprene – it presents a "large crane in blue, red, and white," offering a subtly artistic accent and drawing the eye. The upper is Primeknit which assures that it is quite breathable, while the midsole offers a high degree of support to guarantee optimal comfort.
Chinese New Year-Inspired Shoes
The adidas Ultraboost 20 is Accented with an Illustrated Heel
Trend Themes
1. Chinese New Year-inspired Footwear - Opportunity for footwear brands to incorporate Chinese New Year-themed designs into their products.
2. Sneakerhead Culture - Potential for brands to cater to the growing market of sneaker enthusiasts by offering limited edition and collectible sneakers like the adidas Ultraboost 20.
3. Artistic Accents in Footwear - Possibility to incorporate artistic illustrations and designs in footwear to create unique and eye-catching styles, like the crane illustration on the heel of the adidas Ultraboost 20.
Industry Implications
1. Footwear - Disruptive innovation opportunity for footwear brands to explore new design inspirations and create special edition products for specific occasions or cultural celebrations.
2. Fashion - Opportunity for the fashion industry to capitalize on the trend of incorporating cultural motifs into clothing and accessories, such as Chinese New Year-inspired designs in footwear.
3. Sports and Athletics - Potential for sports and athletic apparel brands to incorporate artistic and cultural elements into their products to appeal to a broader consumer base and stand out in the market.