The popular adidas Stan Smith collection got a recent luxe overhaul from one of the leading lifestyle brands in the industry. Pharrell's Billionaire Boys Club took the classic tennis shoe and imprinted the sneaker with dollar signs and diamonds. The design is whimsical in nature, featuring an illustrated graphic element.
A shift in premium materials also upscales the iconic silhouette. The Billionaire Boys Club-inspired sneakers replaced rubber lining with leather and upgraded uppers are now made with ponyhair. the adidas Stan Smith collection added these two new colorways, each featuring a partially translucent sole in bright baby blue and striking pink.
These remixed adidas shoes mark another high-profile collaboration for the athletic retailer, which seems to have mastered the art of co-branded sneakers.
Diamond-Printed Sneakers
This 'adidas Stan Smith' Shoe Was Created with the Billionaire Boys Club
Trend Themes
1. Luxury Sneaker Revamp - A trend of enhancing classic sneaker styles with premium materials and creative designs.
2. Collaborative Sneaker Collections - A trend of establishing exciting, high-profile collaborations between lifestyle and athletic brands.
3. Whimsical Graphic Elements - A trend of incorporating playful and illustrated elements in apparel and footwear design.
Industry Implications
1. Footwear - The footwear industry should explore more avenues to collaborate with lifestyle brands and experiment with premium materials to create visually appealing, upgraded classics.
2. Athletic Apparel - Athletic apparel makers should focus on creating upgraded, collaborative products that allow them to expand their consumer base.
3. Luxury Fashion - Luxury fashion companies can explore more collaborations with athletic brands and also develop unique products with playful and whimsical elements.