The new Adidas Skateboarding Spring 2011 shoe collection brings new colorways to classic shoes. These sweet kicks are great for people cruising on skateboards and everyone else just wanting to rock the streets.
The Adidas Skateboarding Spring 2011 shoe collection includes the the Samba, Silas, Campus and Gazelle models, as well as select models from pro skaters Mark Gonzales and Dennis Busenitz. If I had it my way, I would have every single one of them.
Sporty Suede Kicks
The Adidas Skateboarding Spring 2011 Collection is Hip and Happening
Trend Themes
1. Retro Style Shoes - Companies in the shoe industry should look into producing retro-style sneakers to satisfy the growing consumer demand for vintage-inspired footwear.
2. Athletic Crossover Fashion - Fashion companies should capitalize on the trend of athletic wear being worn in everyday fashion by creating pieces that blend both worlds.
3. Skateboarding as a Fashion Statement - The popularity of skateboarding culture within fashion could give rise to clothing and accessory brands connecting with skater culture.
Industry Implications
1. Sporting Goods - Sporting goods companies could explore expanding their product lines to include skateboarding gear, apparel, and shoes.
2. Fashion - Fashion companies should consider the inclusion of athletic garments to their product design as everyday wear.
3. Retail - There would be potential for retailers to create a designated space within their stores, exclusively selling street wear, to meet the increasing consumer demand.