The new adidas Outdoor collection recently launched for the Spring/Summer 2019 season and it is comprised of functional and versatile elements. The capsule features both apparel and footwear options, spotlighting the functional aspects informed through GORE-TEX 3D waterproof sensibilities and Primeknit makeups.
A notable piece from the range include the 'Terrex Agravic Boa' -- it is a trail footwear model that fits like a sock before it incorporates a BOA enclosure component for adjustable options. Other footwear selections highlight the 'Terrex Free Hiker,' the 'Terrex Agravic Speed,' and more. Some standout clothing pieces highlight the 'Urban Climaproof' jacket, which boasts the design structure of a trench coat, but it is packed with functional details such as a waterproof hood and back ventilation.
High-Tech Functional Outerwear
The Latest adidas Outdoor Collection Features Waterproof Elements
Trend Themes
1. Functional Fashion - The fusion of fashion and function create opportunities for new apparel and footwear designs with practical features.
2. Waterproof Technology - Innovative waterproof materials and sensibilities will be increasingly important in outdoor and lifestyle industries.
3. Adjustable Components - Customizable elements, such as BOA enclosures, present opportunities for user-controlled adjustability in footwear and other products.
Industry Implications
1. Outdoor Apparel - More disruptive innovation in outdoor apparel will involve advanced waterproof technology and multifunctional design elements.
2. Footwear - The future of outdoor and casual footwear will be dominated by practical design elements, like waterproof capabilities and adjustable components.
3. Fashion & Style - Fashion brands will increasingly integrate practical design elements in their products, creating opportunities for trendy, high-tech apparel and footwear for everyday wear.