The Adidas Originals SL72 series is the latest retro footwear collection to hit the market.
For those of you who lived in or remember the 70s, you may recall that these Adidas Originals SL72 sneakers were worn in the 1972 Munich Olympics. The low-top sneakers are made from nylon, with suede surrounding the lower end of the shoe. There will be four colors available for purchase, including bright fluorescent green, orange, blue and dark green.
With Nike's Air Pennys and Air Jordan 3s back on the market, it really is no surprise that Adidas is re-releasing some classics of its own. It'll be interesting to see what else Adidas has in its archives to compete against other sneaker brands. Check out the different colorways of these retro sneakers in the featured gallery.
Olympian Throwback Sneakers
These Adidas Originals SL72 Sneakers Bring Your Feet Back to the Days
Trend Themes
1. Retro Sneaker Revival - This trend of reintroducing classic sneakers from the past provides an opportunity for brands to tap into nostalgic consumer preferences.
2. Nylon and Suede Combo - The combination of nylon and suede in sneaker design presents an innovative material pairing that can be explored by footwear manufacturers.
3. Competition Among Sneaker Brands - The re-release of classic sneakers by different brands suggests a competitive market for nostalgic footwear, creating opportunities for differentiation and brand loyalty.
Industry Implications
1. Footwear Manufacturing - The revival of retro sneakers opens up possibilities for product diversification and targeted marketing strategies within the footwear industry.
2. Fashion Retail - Fashion retailers can leverage the demand for nostalgic sneakers by curating collections and creating engaging shopping experiences for consumers.
3. Sports Apparel Brands - Sports apparel brands can explore collaborations and limited edition releases with iconic sneaker designs to appeal to sneaker enthusiasts and collectors.