Ahead of the summer season, Adidas Originals offers a classic pair of frames that bring a fresh take on the mix of style and sport. These fan-favorite sunglasses boast a minimalist design with a classic rounded square silhouette, offering a flattering design that looks great on most face shapes.
In addition, the Adidas Originals boast a "subtle keyhole bridge [that] brings a hip, youthful update, while a metal plaque engraved with the brand’s logos sits on the temples for an unmistakable brand symbol." These sunglasses are available to purchase online and from retailers like Nordstrom and Dillards.
The Adidas Original sunglasses are a high-quality eyewear option for adventurers who are seeking out a comfort-focused way to maintain their vision when heading out on their latest excursion.
Performance-Focused Eyewear
The Adidas Originals Eyewear Bring a Fresh Take on Style
Trend Themes
1. Performance-focused Eyeware - New trend of stylish eyewear that cater to people who enjoy outdoor activities like adventure, sports, and other pursuits
2. Minimalist Design - There is a growing trend of utilizing simple and practical design cues in creating high-quality eyewear for the modern fashion-conscious consumer
3. Brand Plaque Accents - Eyewear manufacturers are incorporating unique branding elements to their design to differentiate their products from essential styles
Industry Implications
1. Fashion & Sportswear - Designers of sports accessories and fashion wear, who create products that blend fashion and performance like Adidas Originals, can create disruptive innovations in the marketplace.
2. Eyewear - The eyewear industry can benefit by exploring the market trends and incorporating the latest technology that enhance the user experience while meeting fashion needs.
3. Retail - Retailers who offer a collection of performance-focused eyewear like Nordstrom and Dillards can create a competitive edge in attracting customers who seek innovative eyewear solutions.